Group Work: KASI Advert

Kasi Advert from holly chapman on Vimeo.

Here is the Advertisement my group and I came up with for "KASI".  Our intentions were to advertise our brand in a fun and interesting way that would appeal to our target audience. We focused on the street wear aspect of the brand, and created a gritty advert through a series of clips relating to music. The advert is light-hearted and comedic, but also expresses the origin of this brand, in the slums of Kenya and the street-wear aspect particularly. The idea was, that when wearing the KASI brand, the character in the advert was able to "breakaway" (our slogan) from his surrounds and was unstoppable.