The Poster

I captured my poster on a clear window looking into the cosmetic department of a store. This store is filled of airbrushed cosmetic advertising campaigns, including Maybelline. I chose to show it here to capture the essence of the environment that Maybelline and other cosmetic companies sell their products in.

Using the precedent poster below as inspiration, I have created this poster. It explores the ideas of real beauty; that it should be celebrated in the media and in advertising campaigns such as Maybelline's, rather than hidden behind layers of photoshop editing and unrealistic editing. I used a mask as a symbol to convey this idea, as it represents what real beauty is hidden behind in the media. Using the grid composition, photographs capture different real women hiding behind the same blank mask, resulting in them becoming indistinguishable from another. The question at the end asks the question to why our real beauty is hidden like this, when instead it should be celebrated.